Facebook: 7 ways to use Facebook Live in your real estate business

Facebook – 7 Ways To Use Facebook Live In Your Real Estate Business

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Facebook Live – 7 Ways To Use Facebook Live In Your Real Estate Business

Facebook: 7 ways to use Facebook Live in your real estate business

Facebook Live – If you’ve been following my 21 Day Challenge podcasts / videos, you’ll already have heard the overview of Darren Rowse (of problogger.com fame) podcast #180 “Ways to use Facebook Live to Grow Your Blog”.

Today I’d like to turn Darren’s ideas around to give you ideas especially for you as a real estate agent. Darren’s ideas were for general blogging, so here’s the real estate edition.

Facebook Live - Podcast Review

Invite your followers and database to attend your ‘live’ event

Make an announcement on Facebook ahead of time (2 days).

Email your database inviting them to attend:

  • Include your Facebook Page’s URL link
  • Include the date / time (if you have an international audience let them know it’s in NZ time).

Create a Facebook “event” for your live session.

Some of these ideas can also work for pre-recorded video as well, uploaded to Facebook.

#1 Ask Me Anything

Facebook Live for Real Estate Agents

There are two ways you can do this. Each depends on whether you have a large or not-so-large Facebook following.

With both large and not-so-large Facebook pages, the approach is similar.

You can have a theme (eg, auctions) or be willing to answer whatever questions get asked.

The large audience (500+ ‘likers’)

With the larger audience you’ve got the numbers which (usually) mean you’ll have enough people turning up to have an audience that will ask you spontaneous questions.

The not-so-large audience (<500 ‘likers’)

You can still go live, it’s just likely your audience will be smaller than a larger Page’s.

Because you don’t know whether anyone will turn up, I suggest you invite questions ahead of time from your database.

If no one replies create your own. You’ve already got a stash of frequently asked questions (if not on your website then in your head) – answer these.

Q & A

Instead of “ask me anything” you could host a Q&A live session.

Take 5 frequently asked questions (ones you hear just about every day) and answer them.

This can be done both live and pre-recorded.

#2 Teach

Facebook Live - Teach - a way for Real Estate Agents to use Facebook Live

Expand on the FAQs (frequently asked questions) by turning them into a teaching session. You can explain:

  • The different methods of sale (auction, private treaty, etc).
  • Why it makes sense to be a pre-finance-approved buyer.
  • Explain the Professional Code of Conduct (a al REAA) and obligations Real Estate salespeople must follow.
  • Show them what sort of information they can find on the REAA website and why they might want to do this (eg, see whether the salesperson they’re considering hiring has any complaints laid against him/her).
  • The latest news announcements (eg, HPI, OCR, REINZ data, etc)

This can be executed both live + pre-recorded.

#3 Highlight information previously published on your website

Facebook Live - Refer back to your website - a way for Real Estate Agents to use Facebook Live

If you do have a website you can elaborate on your latest blog article. If you don’t have a website of your own (which I recommend you do) then you can create case studies around those people who’ve given you testimonials (without giving away confidential / personal information).

You could bring their attention to your listings. Get personal with the listings. By this I mean talk about what makes each listing special. Is it the sun? The amazing kitchen? Large / easy-care section. Introduce each listing through your eyes.

If your office has a News Page on its website you could talk about the latest news article.

This can be executed both live + pre-recorded.

#4 Review or demonstrate (aka ‘unboxing’)

Facebook Live - Review or Unbox - a way for Real Estate Agents to use Facebook Live

Have you (or your office) invested in new software that will make your (or your clients’) lives easier? If so, review it.

Have you changed how you do something? Explain why and the outcome.

This can be executed both live + pre-recorded.

Polish someone’s halo

Do you have a great relationship with a Property Manager or Mortgage Broker? If so introduce them to your followers elaborating on the awesome service s/he gives.

This can be executed both live + pre-recorded.

#5 Recap an event

Facebook Live - Event Summary - a way for Real Estate Agents to use Facebook Live

This is something (some of) my agents do.

Event ideas:

  • Open homes
  • Staff training
  • Team training
  • Team building
  • Regional / National conferences
  • International conferences
  • Seminars you’ve attended

All of these can be executed both live + pre-recorded.

#6 Interview

Facebook Live - Interviews - a way for Real Estate Agents to use Facebook Live

An interview can follow the theme of #4 (polish someone’s halo).

Doing an interview can be a whole bunch of fun and will give you the opportunity to position yourself as The Local Specialist.

You could interview your local:

  • Tradespeople
  • Café owners
  • Home Stagers
  • Mortgage Brokers
  • Property Managers
  • Restauranteurs
  • School Principals
  • Your Sales Manager

I’m sure you can come up with a list of 52 names of various “locals” you can interview so that you’ve got one Facebook live event each week.

This can be executed both live + pre-recorded.

#7 Guest Presenter

Facebook Live - Guest Presenter - a way for Real Estate Agents to use Facebook Live

This is another twist on #6. It’s not something I would rush into because in order for this to work you’re giving someone Admin access to your Facebook page (and all the responsibilities that go with that).

However, if you have an excellent relationship and you trust that person then they can do a Q&A from their field of expertise. For example:

You could arrange for your favourite mortgage broker to present an AMA (Ask Me Anything) or Q&A [refer #1 above] to your audience.

Know someone who’s got a high(er) profile than you (sportsperson, CEO, award recipient, etc)? If so, having them present from your Facebook page will give you huge street cred.

This can be executed both live + pre-recorded.

Things to keep in mind when going live

Please avoid saying “hi” to everyone who turns up (no one’s interested!). It wastes everyone else’s time.

Start on time. Avoid waiting for stragglers to show up. Respect everyone who has turned up on time by starting on time. Even if no one turns up – still start on time!

Be aware of what’s in the background and going on behind you. Make sure your office is tidy. Make sure you haven’t got people giving you bunny’s ears behind your back.

Use a microphone. People will endure substandard visuals but not substandard audio. If people can’t hear you or if there’s a lot of static or background noise people will disconnect. Don’t make people work hard to hear what you’re saying. They won’t thank you for it; they’ll just quit on you.

Have good lighting. Close all blinds / curtains if you’re sitting in front of a window. If you don’t your audience won’t be able to see you. Turn on lights. If you have photographic lights aim them to the ceiling (it produces a softer light on your face).

Background noise. Sometimes AC units interfere with the electronics on your laptop or computer or microphone. You may need to turn the AC off – especially if it cycles on and off. Be aware of street noises: dogs, vehicles, people, other people’s music, phones.

Resources

Watch the video where I first mentioned this (Day 4 of the 21 Day Challenge)

Darren Rowse’s “30 Practical Tips for Producing Great Facebook Live Videos

 

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