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FACEBOOK MARKETING

If you’d like to get more listings and be more “dollar-productive” then freeing up the time you’re spending doing non-dollar-productive social media updates is the way to go.

Check out whether Done-For-You Facebook Marketing is right for your realtor business.

 

Facebook Marketing

If you want to be able to “drive” Facebook to raise your professional profile, without spending unnecessary time on Facebook, then you’re in the right place.

We’ve kept it simple – you can either:

  1. upload & cue your Facebook posts yourself (we’ll do all the heavy lifting); or
  2. we’ll do it all for you.

If you’re still undecided as to whether done-for-you Facebook marketing is for your business or not, then you might find this article helpful: IS DONE FOR YOU FACEBOOK MARKETING FOR YOU?

Assuming that done-for-you Facebook marketing is for you, all you have to do is decide how much time you want to spend inside Facebook yourself.

The comparison table further down this page has been designed to provide you with a quick at-a-view summary.

Below are some frequently asked questions (FAQs) which you might also find helpful.

Frequently Asked “Is Done-For-You Right For Me?” Questions & Scenarios

WHAT IF I'M JUST STARTING OUT AND NEED TO PRESERVE MY CASH FLOW?

Bronze level marketing has been designed especially with you in mind.

It’s affordable (at around the cost of a cup of coffee a day).

Bronze also gives you a level of autonomy: you can still let your personality shine through via adding your personal flavour to the ‘comments’ segment of each Facebook post.

I DON'T HAVE A FACEBOOK PAGE (YET!) WILL YOU SET ONE UP FOR ME?

Absolutely

We can set up your Facebook Page for you. This includes the cover image (that’s the big “header” type image that all Facebook Pages have) as well as help you choose your Facebook Page address.

It will be up to you to promote your page and invite people to like it. We suggest you “seed” it by starting with your friends and family first, before you invite potential clients. This way when you invite clients to like your page they’ll see that others already do.

Our fee for setting up your Facebook Page is $349 (incl GST). This includes everything so that all you need to do is just hop in the driver’s seat and start posting.  Obviously, we’ll be liaising with you while we do it (y

HOW DO I GET MAXIMUM BENEFIT & ROI ON MY INVESTMENT...?

There are several things you can do to make sure you get maximum benefit & ROI from your Facebook marketing investment:

  1. Respond in a timely manner to all questions and comments made by your followers. “Timely” would be at the absolute longest, the same day, but preferably within a couple of hours.
  2. “Introduce” each post with a short sentence about <i>why</i> someone should read, like and/or share your post. Use your posts to kick off a conversation.
  3. Ensure you upload your posts at a time when most of your followers are on Facebook. You can find out this information from your Facebook Page’s Insights data.
  4. Make sure you stay well away from Facebook (because it’s a time-suck) and focus instead on active prospecting.
WHY SHOULD I OUTSOURCE FACEBOOK? WHY CAN'T I DO IT MYSELF...?
Of course you can do it yourself!

But is it to your advantage to do this…?

Is doing Facebook “stuff” the best use of your time? Time that could be better spent prospecting and looking after your valuable clients?

What activities earn you the most money? Is creating Facebook posts one of those activities? {no – I didn’t think so}

How much time do you want to spend “doing” Facebook?

To give you an idea on what’s involved in creating the done-for-you Facebook posts it takes me (Julie South) approximately 2 – 2.5 business days (around 20 hours) to research, verify and design the 28 Facebook posts you receive four weeks.

It takes me this long with a system!  Imagine how long it would take you (without a system) and then ask yourself how many potential vendors you could prospect if you worked diligently for that same amount of time.

Prospecting is what makes sound business sense for you to focus on.

HOW MUCH TIME WILL IT TAKE ME TO SCHEDULE YOUR 'DONE-FOR-ME' POSTS?
That’s a $64 million dollar question!  But here’s a rough guide to help you out based on other realtors’ experiences:

I (Julie South) recommend you set aside approximately 2 hours (to start with) every four weeks to upload and schedule your Facebook posts for the next four weeks.

Doing 28 posts in one go is faster than doing 28x single daily posts or 4x 7 weekly posts.

The realtors who are doing it themselves (as opposed to their PAs doing it for them) tell me it takes around one-point-five hours (ie, 90 minutes) once they’ve got their own system sorted out and they’re in the groove…

PAs who do it on behalf of their realtors tell me it takes approximately 75 minutes (provided they’re not interrupted).

The best time of the day to programme this into your diary is when you’ll be least interrupted. I’ve been told first thing in the morning when it’s quite and no one else is in the office is usually a good time.

WHAT DO YOU MEAN BY 'INTRODUCTORY TEXT'...?
Introductory text refers to the sentence (or two) that goes in the “comments” section of your Facebook posts.

What you put in here is critical and encourages sharing, commenting and likes.

No one likes to see a post just for the sake of a post. Your followers want to know why you want them to read, comment, share, like.

I use introductory text on my Facebook Page: Julie South – Business Coach – have a look at all of the posts that have images – there’s always a sentence or two ahead of the image. That is what I mean by introductory text.

WHAT IS GST?
Goods & Services Tax (GST) is a government (federal) imposed tax of 15% on all goods and services sold in New Zealand.
WHO CREATES THESE FACEBOOK POSTS?
I – Julie South – do.

I set aside 5 hours every month to create the next month’s done-for-you Facebook posts.

I brainstorm a whole bunch of different ideas (at least 7 different topics = one for each day of the week).

NB:  depending on whether I manage to get into the idea-creation groove fast or not, determines whether I need five hours each month or fewer.

Then I start researching.

I collate all my results into an Excel spreadsheet.

I allow one day for the research.

Then during the next three weeks I work my way through my list of 28 days.

I find it works best to work in blocks of one topic at a time. If I don’t have time to create four posts around the one topic then I won’t start that topic. From experience I’ve discovered that it takes me longer when I return to work out where I was up to and pick up from there, than to just hop into a new topic and start at the beginning.

I create each graphic, find the best image (royalty free of course) that matches each different post and then save each topic into Dropbox.

I’ve found it best to save my files in Dropbox four-at-a-time. Doing it this way means it’s usually easier to know where I’m up to when working my way down through my brainstorm ideas list.

All the graphics are hand-crafted by me. I’m super-fussy: I spend extra time making sure things line up and look good. Sometimes I spend almost an hour on each image (is that anal or what?). I do this because I want my clients to always have the best-looking posts showing up on their followers’ Facebook news feeds.

HOW LONG WOULD IT TAKE ME TO DIY MY OWN FACEBOOK POSTS LIKE YOU DO?
Here’s the process I use every month to create clients’ done-for-them Facebook Posts.

I schedule 5 days every month that I totally dedicate to creating the next month’s batch of Facebook posts.

The first day is spent working on the seven different topics categories for the month. This means I work on the “big” themes – eg, Interior Design Tips.

Once I’ve got my seven different categories I start my research. In my research I’m looking for four fresh, new, exciting and interesting tips I think my clients’ clients would enjoy.

All of this information goes into an Excel spreadsheet.

Then I go into my graphic design editor and start designing! This is what takes the other 2.5 days each month!

Depending on what’s already in my diary each month I sometimes do this in full-day blocks, other times I do it in half-day blocks.

I always like to work at least two months in advance. That is, I’ve got at least one month’s worth of posts “in the bank” just in case life gets in the way.

If you’re considering doing it 100% DIY (you create and design your own posts) you need to work out what your effective hourly rate is (or daily rate) and decide whether it’s worth it to your business for you to DIY (or not).

For example, let’s say you earn $100,000 pa. This means your effective hourly rate is approximately $62.50 ph ($100,ooo / 40 weeks / 40 hours).

Let’s say you’re as fast as I am (I’ve been doing it for a while so therefore can do it faster today than when I first started). In real terms it would cost your business approximately $1,500 every month for you to DIY your own high-quality non-salesy Facebook posts (24 hours @ $62.50 = $1,500).

At just $172.85 it’s therefore obvious to see you’re ahead right from the get-go {and yes – I have to say that! (lol)}

Comparison Table – Done-For-You Facebook Posts


# FACEBOOK POSTS


delivered to you every 4 weeks


DELIVERED

to you via DROPBOX

YOU 

post to Facebook

WE

post to Facebook

for you

Bronze

$172.85 
every 4 weeks

including 15% GST

28 posts

ready for you to upload

Silver

$458.85 

every 4 weeks

including 15% GST

1 post every day

uploaded  to your Facebook Page for you

100% DONE FOR YOU

uploaded direct to your Facebook Page

Facebook Page Setup

Facebook Page Setup

$199.85

PER FACEBOOK PAGE

INC 15% GST


INCLUDES


Hero Cover Image Design


Facebook Page URL address


"button" set up (eg, call me, sign up)


STARTER POSTS

pre-populated with

7 posts from the

"Positive Attitude" series

If YOU would like to be MORE DOLLAR PRODUCTIVE in your business - like spending more time in front of prospects - then DONE-FOR-YOU-FACEBOOK MARKETING is for you! Click HERE to find out more.