Facebook Cover Videos – How to Make Your Facebook Page Rock
Facebook Cover Videos – Demonstrating to Vendors You’re Up With the Facebook Scene
Whether you like it or not, video is here to stay and it’s only going to become a more powerful marketing tool, such that, if you ain’t doin’ video your business ain’t gonna get seen (sic).
With Facebook and YouTube duelling it out to see who can get the most engaged users, the ways business owners can use video in their businesses is limited only by their imaginations.
Let’s take some YouTube stats (as at September 2017) as an example:
- There are approximately 1.5 billion (that’s billion with a B) logged-in monthly users of YouTube.
- 70% of YouTube traffic comes from mobile.
- The average YouTube “session” is 40 minutes
- 400 hours’ worth of video is uploaded to YouTube every minute.
- Three hundred and twenty three (323) days of YouTube videos are viewed on Facebook every minute.
- YouTube gets over 30 million visitors every day.
- 80% of YouTube’s video views are from outside the US.
- Approximately 20% of people who start watching a YouTube video abandon it during the first 10 seconds. This means you need to create a mighty fine video!
Facebook has made no bones about wanting to be the #1 place where people hang out and go to for whatever it is they’re going online for.
To this end, it’s penalising third-party videos over Facebook embedded videos. This means that when you share a YouTube video on Facebook it no longer plays within Facebook.
Therefore if you create a video it’s better to upload the file to both Facebook and YouTube independently of each other (yes – it’s more work – Facebook is obviously hoping you’ll quit uploading to YouTube and only use its platform).
What is a Facebook “Cover”?
Your Facebook “Cover” is the first image / part of your Facebook Page that visitors see.
Only One Real Estate Agent with a Facebook Cover Video (so far)
I only know of one real estate agent in New Zealand who has a Facebook VIDEO cover image (so far).
Having a short, interesting video in place of regular static images, is immediately attention-grabbing.
In today’s world everything you do on any social media platform needs to be thumb stopping! Thumb stopping because you need to be able to stop people scrolling (with their thumbs) beyond your posts and uploads.
Cover Videos are a very powerful way of doing that.
Facebook Cover Video Specifications & Technical Requirements
Facebook Cover Video must be a minimum of 820 x 312 pixels, although Facebook recommends 820 x 462 pixels.
Video length must be between 20 – 90 seconds. If your video is longer than 90 seconds it won’t upload.
Facebook will not let you upload any video that doesn’t meet its specifications.
Things to consider when uploading your Facebook Cover Video
Facebook automatically turns off the audio in all its videos. Therefore it’s important to ensure your video gets its message across without sound. Visitors can turn it back on, but it’s not the default setting.
Cover Video specs are different to regular videos so make sure you keep important information in the centre of your video screen otherwise it could be chopped off.
How to upload your Facebook Video Cover
As you’ll see on the image above from my Facebook Page Video Cover, if you mouse hover over the top left hand corner of your cover image you’ll see “Change Cover”.
Clicking on Change Cover produces a drop down box.
Select either “choose from videos” or “upload photo / video” (as appropriate).
Follow the Facebook prompts to upload your Cover Video.
You can reposition the video to make sure you’ve positioned the video in the best place.
Examples of Facebook Pages with Cover Videos
As I said, I know of only one real estate salesperson in New Zealand (as at writing this article) who has a Facebook Cover Video.
Here are some examples of non-real estate Facebook Pages for you to have a look at.
Air New Zealand
Spark New Zealand
How to get your Facebook Video Cover
If you’d like a Facebook Video Cover for your Facebook page please send me an email to [email protected]
They’re super-affordable (just $250+gst/video) and will be created with your personality and interests to reflect you.
I look forward to hearing from you!