How do you know if Done-For-You Facebook Marketing right for you…?
When should you delegate or outsource?
I’m often asked what’s the benefit, the advantage, of outsourcing something (like Facebook posts) that you can easily do yourself.
And my answer is always the same: what specific task(s) in your business earn you the most money?
If Facebook is one of them, then it makes sense to DIY. However, if it’s not, then you’d be crazy (sorry, but you would!) to consider doing it yourself!
A similar analogy would be for a plumber (for example) to spend hours each month creating his own invoices. Every hour that a plumber spends inside Xero or MYOB or QuickBooks means he’s not out on the tools doing billable work that generates him income.
Another example would be for a lawyer to spend hours typing up their own court documents. While they’re doing this, they’re not in front of new clients writing business. That’s why lawyers have PAs and word processing operators. So they (the lawyer) can focus on generating more billable hours.
But what if you’re just starting out…?
If you did your homework prior to getting your license you should have been told (hopefully!) to make sure you have at least three months of living expenses behind you.
In other words, that you’ve got ‘start up capital’ in the bank to tide you over until your commissions start rolling in.
You should also have been told that when you’re just starting out that prospecting needs to be your primary activity every day.
Therefore, assuming you’ve been told this (and you heeded this advice) investing in done-for-you Facebook marketing makes sense because it means you can invest the time you would be spending making up Facebook posts on dollar-productive prospecting activities (like cold calling, open homes, door knocking).
If you seriously don’t have around $500 to invest in Bronze-level done-for-you Facebook Marketing for three months, my professional recommendation is that you don’t “do” Facebook at all and you still focus your precious time on prospecting.
Why did you just recommend not doing Facebook…?
I recommended it because it’s a distraction.
Facebook is time-sucky! It’s far too easy to tell yourself you’ll just check something on Facebook and then before you realise it, an hour has passed. Or two hours. Or a whole morning.
And then it’s easy to tell yourself that you might as well go for lunch and you’ll start prospecting after lunch.
Which you may or not do.
Meanwhile, you’ve lost an entire morning that could have been better utilised prospecting.
I therefore believe it’s better to stay right away from Facebook!
Because it’s too big a distraction.
If you find it far too easy to get lost in Facebook then stay out and away from it altogether until you can delegate it to someone else (who won’t get lost and/or distracted).
But you said in another page on this website that “Facebook is a necessary marketing tool” and now you’re saying don’t do it. What gives…?
What I said was is that I believe that Facebook is too big a deal now to be ignored and Facebook is like insurance – one of those necessary things we’d rather not have!
I also said that if you don’t have the personal discipline to strictly manage your time in Facebook, delegate it.
Prospecting is what all realtors don’t do enough of (in my humble opinion).
So. Down to brass tacks.